You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. - Steve Jobs
I'm as proud of what we don't do as I am of what we do. - Steve Jobs
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people. - Steve Jobs
Let's go invent tomorrow instead of worrying about what happened yesterday. - Steve Jobs
The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important. - Steve Jobs
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow. - Steve Jobs
Quality is more important than quantity. One home run is much better than two doubles. - Steve Jobs
Those who are crazy enough to think they can change the world usually do. - Steve Jobs
You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out. - Steve Jobs
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? - Steve Jobs
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. - Steve Jobs
It's better to be a pirate than to join the Navy. - Steve Jobs
I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right? - Steve Jobs
We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. - Steve Jobs
Stay hungry. Stay foolish. - Steve Jobs
Creation is messy. You want genius, you get madness; two sides of the same coin. - Steve Jobs
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. - Steve Jobs
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building. - Steve Jobs
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay. - Steve Jobs
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. - Steve Jobs
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that. - Steve Jobs
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. - Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. - Steve Jobs
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. - Steve Jobs
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves. - Steve Jobs
Your time is limited, so don't waste it living someone else's life. - Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. - Steve Jobs
Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. - Steve Jobs
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. - Steve Jobs
It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding. - Steve Jobs
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds. - Steve Jobs
God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth. - Steve Jobs
Focusing is about saying No. - Steve Jobs
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. - Steve Jobs
I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. - Steve Jobs
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. - Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. - Steve Jobs
If you live each day as it was your last, someday you'll most certainly be right - Steve Jobs
I think we're having fun. I think our customers really like our products. And we're always trying to do better. - Steve Jobs
One more thing... - Steve Jobs
I've always wanted to own and control the primary technology in everything we do. - Steve Jobs
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Innovation distinguishes between a leader and a follower. - Steve Jobs
Sometimes life is going to hit you in the head with a brick. Don't lose faith. - Steve Jobs
Don’t let the noise of others’ opinions drown out your own inner voice."[Stanford University commencement speech, 2005] - Steve Jobs
Don't be trapped by dogma — which is living with the results of other people's thinking. - Steve Jobs
Focus is saying no to 1,000 good ideas. - Steve Jobs
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. - Steve Jobs
Everything around you that you call life was made up by people, and you can change it. - Steve Jobs
That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998] - Steve Jobs
Insanely Great! - Steve Jobs
And the only way to do great work is to love what you do.... Don't settle - Steve Jobs
If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. - Steve Jobs